[11MAY] Paper Cut - Weekly Employer Branding Headlines

📉 Layoffs, AI Disruption & HR Disconnect – This Week in Work

From fresh layoffs to leadership trust slumps, the headlines are spinning—but we’re here to slice through the noise. In this week’s Paper Cut, we cover:

✂️ Job cuts rising across PwC, Panasonic, Telefónica and more

🤖 AI replaces HR teams, streamlines ops—and unsettles leadership

👩‍💻 Gender gaps emerge in GenAI adoption among HR leaders

🔥 Burnout spikes, trust dips, and remote workers fight for autonomy

If you work in HR, employer branding, or recruiting, this one’s essential viewing.

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🔗 Links From This Episode

✂️ Job Cuts & Economic Wobble

• Canada adds jobs but unemployment rises:

https://www.bloomberg.com/news/articles/2025-05-09/canada-adds-7-400-jobs-unemployment-jumps-to-6-9

• Panasonic to cut 10,000 jobs:

https://asia.nikkei.com/Business/Electronics/Panasonic-to-cut-10-000-jobs-in-major-restructuring

• Panasonic battery profit up 39%:

https://www.reuters.com/markets/asia/panasonic-expects-battery-units-annual-profit-soar-39-2025-05-09/

• Telefónica could cut 5,000 roles:

https://www.datacenterdynamics.com/en/news/telef%C3%B3nica-could-cut-up-to-5000-jobs-in-spain-report/

• PwC to slash 1,500 jobs:

https://www.internationalaccountingbulletin.com/news/pwc-slash-1500-jobs/

• US jobs outlook (JPMorgan):

https://www.jpmorgan.com/insights/outlook/economic-outlook/jobs-report-april-2025

• Changing jobs is risky in 2025:

https://www.businessinsider.com/changing-jobs-risky-move-now-recession-economic-uncertainty-tariffs-2025-5

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🤖 AI: From Buzzword to Budget Line

• IBM replaces HR staff with AI:

https://www.entrepreneur.com/business-news/ibm-ceo-ai-replaced-hundreds-of-human-resources-staff/491341

• CrowdStrike cuts 500, cites AI efficiency:

https://www.theguardian.com/technology/2025/may/09/crowdstrike-to-cut-jobs-and-use-ai

• CEOs fear being replaced by AI:

https://fortune.com/2025/05/09/ceos-fear-losing-jobs-ai-survey/

• Alternate take on AI job impact:

https://www.thestreet.com/technology/legendary-tech-expert-has-unexpected-view-of-ai-impact-on-jobs

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👩‍💻 The GenAI Gaps & Gender Questions

• Gender gap in GenAI adoption (HR leaders):

https://www.hcamag.com/asia/news/general/gender-gap-in-gen-ai-use-includes-hr-leaders-report/535156

• CHROs prepare for AI redeployment:

https://www.hcamag.com/us/specialization/hr-technology/chros-gearing-up-for-redeployment-reskilling-ahead-of-agentic-ai-adoption/534804

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🔥 Trust, Burnout & Remote Work Realities

• Burnout mentions on Glassdoor hit new high:

https://www.hrdive.com/news/burnout-mentions-on-glassdoor-soar-past-pre-pandemi/747592/

• Leadership trust tied to company health:

https://www.hrdive.com/news/leadership-trust-barometer-company-health/747654/

• Spotify’s HR chief on WFH autonomy:

https://fortune.com/europe/2025/04/29/spotifys-hr-chief-remote-staff-arent-children-work-from-anywhere/

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🧠 For jobs in employer branding and recruitment marketing:

https://jobs.employerbranding.news/

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#FutureOfWork #EmployerBranding #HRTrends #Layoffs #AIinHR #Burnout #GenAI #RemoteWork #PaperCut #TalentAttraction