4 days ago

Your Employer Brand Can’t Be a Slogan Anymore | PAPER CUT

Employer branding is becoming operational. The winners are building systems that hold up under scrutiny: shared ownership across HR and marketing, real accountability when leaders misbehave, hiring that doesn’t manufacture friction, and AI adoption that improves work instead of expanding it.

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📌 Sources & Links:

Employer branding and HR demand

https://sloanreview.mit.edu/article/employer-branding-is-the-new-marketing-imperative/

https://www.hcamag.com/asia/news/general/hr-job-demand-lags-20-behind-pre-pandemic-levels/565106

Leadership misconduct and HR accountability

https://www.hrdive.com/news/when-leaders-misbehave-hr-responsibility/812009/

Hiring friction and talent shortages

https://www.hrdive.com/news/hr-leaders-facing-self-inflicted-skills-talent-crises/811691/

https://telanganatoday.com/linkedin-study-reveals-talent-shortages-ai-hiring-trends-in-india